Robin

About

Cartoon Network's Stop Bullying: Speak Up (SB:SU) is an award-winning, multi-platform pro-social initiative that addresses bullying among kids.

Launched in 2010, the program has reached millions of kids and helped raise national awareness of the issue of bullying. We do this by empowering our audience to speak up safely and effectively in the face of bullying, while helping kids develop greater kindness, caring and empathy that stops bullying before it starts.

In 2020, Cartoon Network is proud to celebrate 10 years of impact through Stop Bullying: Speak Up. In this milestone year, Cartoon Network is increasing its focus on cyberbullying to better reflect today's reality that bullying is not limited to the real-world, and that kids are spending more time online and on digital media. As it has done in the past, Cartoon Network will rely on original research to inform its efforts. In partnership with the Cyberbullying Research Center, Cartoon Network conducted the first of its kind, nationally representative survey of the incidences of cyberbullying among kids ages 9-12. Moving forward, Cartoon Network will work alongside its nonprofit partners and parent company AT&T to empower kids to address cyberbullying and provide resources for the adults in their lives to support them.

Complimenting its increased focus on cyberbullying, Stop Bullying: Speak Up continues its work to stop bullying before it starts by promoting kindness, caring and empathy among kids. This includes:

  • Using our reach and relevance to show kids the importance - and benefits - of being more kind, caring and empathetic with the creation of new content, including original PSAs.
  • Ensuring that authentic youth voices are heard as part of the solution, whether through original research or new partnerships that keep kids front and center in the national conversation about bullying and inclusion.
  • Providing parents and educators with resources to help kids make their home, school and communities kinder and more caring places.

Awards

2019

  • Silver Halo Award for Best Video Campaign
  • Gold Stevie Award for "Including Someone Can Make a Difference" video in the 2019 American Business Awards

2013

  • CableFAXIE to Speak Up-Marketing of a Special or Documentary/Documentary Series
  • Cynopsis: Kids !magination Luminary Award-Honoring Pro-Social Distinction
  • CTAM "Mark" Award for Partnership with For-Profit Organizations, Multimedia Campaign
  • Cynopsis: Kids Luminary Award for Pro-Social Distinction for Stop Bullying: Speak Up
  • CableFAX Program & Top Ops Award-The Bully Effect as"Best Show or Series (Other)"

2012

  • PR News Corporate Responsibility (CSR) Award-Facebook Communication Award
  • SABRE (superior achievement in branding & reputation) Award for Marketing to Youth
  • Cause Marketing Forum Golden Halo Award-Best Social Service or Education Campaign
  • Cynopsis: Kids !magination Award-Best Pro-Social Campaign
  • CTAM "Mark" Award for Partnership with For-Profit Organizations, Multimedia Campaign

2011

  • Time Warner's "Andrew Heiskell Business Citizenship Award" (2011, shared with CNN and People Magazine)